Mikey's Juke Joint and some questions

We're excited to play Mikey's this Saturday. I've spent a fair bit of time there even before Mikey opened the Joint and have always loved the atmosphere. The patrons there are supporters of live music and it's always the most fun to play for them.
We're going to play some new songs, stuff that we have been working on for awhile and some that are very new and that got me thinking; I love the process of writing a song, developing it with the band and seeing where it goes from there, taking it to the studio and polishing it, then getting out to the world. I love everything about that. Where my struggle comes in is getting it to the world in the right format, I don't know what that looks like. Some artists are now releasing an album in lumps (John Mayer for example), releasing 4 songs then waiting 4-6 weeks then releasing another 4 songs. At first I thought this was annoying and a way to garner attention, then I realized that's exactly what it is, a way to garner attention. I guess what bothered me was it was John Mayer, he has everyone's attention already, why this stunt? Well, for unknown artists, this may be a good idea. So that's my question, do you think it's a good idea?
I think the new plan is to go in to the studio and lay down 2 tracks, let them do their thing for a month then head back in for a couple more....... Hmmmmmmm? New tunes on the way soon?


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